Matches in SemOpenAlex for { <https://semopenalex.org/work/W2024225837> ?p ?o ?g. }
Showing items 1 to 97 of
97
with 100 items per page.
- W2024225837 abstract "Abstract The benefits of marketing planning have been widely documented in the marketing literature. It seems, however, that these benefits are not always readily achieved and concerns have been expressed about the difficulty of implementing marketing planning. A partial solution to these implementation difficulties may be found in the relationship marketing literature. Research in this area suggests that relationships of all kinds play an important facilitating role in different marketing activities. This raises interesting questions about the role which relationships in general, and internal partnerships in particular, play in implementing marketing planning. This article uses a 3-year industrial manufacturing case study to examine the implementation of marketing planning and consider the role which internal partnerships play. So that the theoretical context of the research can be understood, the article begins by reviewing the marketing planning and relationship marketing literature. This is followed by a year-by-year review of the industrial case study, placing particular attention on the internal relationships. The findings confirm that, in this case, internal partnerships and the relationships associated with them, play a vital role in the planning process. More specifically, the results propose that internal relationships should be regarded both as an input to and an output of the marketing planning process." @default.
- W2024225837 created "2016-06-24" @default.
- W2024225837 creator A5043023522 @default.
- W2024225837 date "1997-02-01" @default.
- W2024225837 modified "2023-09-24" @default.
- W2024225837 title "How marketing planning builds internal networks" @default.
- W2024225837 cites W100659501 @default.
- W2024225837 cites W1485716886 @default.
- W2024225837 cites W1594895553 @default.
- W2024225837 cites W169798078 @default.
- W2024225837 cites W1819289924 @default.
- W2024225837 cites W1989308918 @default.
- W2024225837 cites W2010812063 @default.
- W2024225837 cites W2015789329 @default.
- W2024225837 cites W2027174413 @default.
- W2024225837 cites W2046260613 @default.
- W2024225837 cites W2057117799 @default.
- W2024225837 cites W2079728355 @default.
- W2024225837 cites W2137247419 @default.
- W2024225837 cites W2148483247 @default.
- W2024225837 cites W2153538905 @default.
- W2024225837 cites W2315743097 @default.
- W2024225837 cites W3149395617 @default.
- W2024225837 cites W576511000 @default.
- W2024225837 cites W578273447 @default.
- W2024225837 cites W596430879 @default.
- W2024225837 doi "https://doi.org/10.1016/s0024-6301(96)00096-9" @default.
- W2024225837 hasPublicationYear "1997" @default.
- W2024225837 type Work @default.
- W2024225837 sameAs 2024225837 @default.
- W2024225837 citedByCount "19" @default.
- W2024225837 countsByYear W20242258372013 @default.
- W2024225837 countsByYear W20242258372014 @default.
- W2024225837 countsByYear W20242258372021 @default.
- W2024225837 crossrefType "journal-article" @default.
- W2024225837 hasAuthorship W2024225837A5043023522 @default.
- W2024225837 hasConcept C111919701 @default.
- W2024225837 hasConcept C144133560 @default.
- W2024225837 hasConcept C151730666 @default.
- W2024225837 hasConcept C162853370 @default.
- W2024225837 hasConcept C192975520 @default.
- W2024225837 hasConcept C195094911 @default.
- W2024225837 hasConcept C2779343474 @default.
- W2024225837 hasConcept C2992103800 @default.
- W2024225837 hasConcept C39453970 @default.
- W2024225837 hasConcept C41008148 @default.
- W2024225837 hasConcept C48891531 @default.
- W2024225837 hasConcept C53941439 @default.
- W2024225837 hasConcept C54649085 @default.
- W2024225837 hasConcept C86803240 @default.
- W2024225837 hasConcept C93032411 @default.
- W2024225837 hasConcept C98045186 @default.
- W2024225837 hasConcept C98716237 @default.
- W2024225837 hasConceptScore W2024225837C111919701 @default.
- W2024225837 hasConceptScore W2024225837C144133560 @default.
- W2024225837 hasConceptScore W2024225837C151730666 @default.
- W2024225837 hasConceptScore W2024225837C162853370 @default.
- W2024225837 hasConceptScore W2024225837C192975520 @default.
- W2024225837 hasConceptScore W2024225837C195094911 @default.
- W2024225837 hasConceptScore W2024225837C2779343474 @default.
- W2024225837 hasConceptScore W2024225837C2992103800 @default.
- W2024225837 hasConceptScore W2024225837C39453970 @default.
- W2024225837 hasConceptScore W2024225837C41008148 @default.
- W2024225837 hasConceptScore W2024225837C48891531 @default.
- W2024225837 hasConceptScore W2024225837C53941439 @default.
- W2024225837 hasConceptScore W2024225837C54649085 @default.
- W2024225837 hasConceptScore W2024225837C86803240 @default.
- W2024225837 hasConceptScore W2024225837C93032411 @default.
- W2024225837 hasConceptScore W2024225837C98045186 @default.
- W2024225837 hasConceptScore W2024225837C98716237 @default.
- W2024225837 hasLocation W20242258371 @default.
- W2024225837 hasOpenAccess W2024225837 @default.
- W2024225837 hasPrimaryLocation W20242258371 @default.
- W2024225837 hasRelatedWork W1509779996 @default.
- W2024225837 hasRelatedWork W1594895553 @default.
- W2024225837 hasRelatedWork W169798078 @default.
- W2024225837 hasRelatedWork W1963890852 @default.
- W2024225837 hasRelatedWork W1981041179 @default.
- W2024225837 hasRelatedWork W1983019971 @default.
- W2024225837 hasRelatedWork W1985808751 @default.
- W2024225837 hasRelatedWork W2020160152 @default.
- W2024225837 hasRelatedWork W2023231480 @default.
- W2024225837 hasRelatedWork W2029650675 @default.
- W2024225837 hasRelatedWork W2044335412 @default.
- W2024225837 hasRelatedWork W2046260613 @default.
- W2024225837 hasRelatedWork W2061111897 @default.
- W2024225837 hasRelatedWork W2061558975 @default.
- W2024225837 hasRelatedWork W2081645367 @default.
- W2024225837 hasRelatedWork W2120753320 @default.
- W2024225837 hasRelatedWork W2140344372 @default.
- W2024225837 hasRelatedWork W2593748696 @default.
- W2024225837 hasRelatedWork W3209375156 @default.
- W2024225837 hasRelatedWork W578273447 @default.
- W2024225837 isParatext "false" @default.
- W2024225837 isRetracted "false" @default.
- W2024225837 magId "2024225837" @default.
- W2024225837 workType "article" @default.