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- W2024452550 abstract "This paper reports on a real-world application addressing the coordination between cross functionality of marketing and production. We focus on the critical issues of this interface, namely: capacity planning and long-range to medium-range sales forecasting, production, short-term scheduling and short-range sales forecasting. We present a case study concerning the development of a decision support system for the paper industry. It assists both marketing and production decision makers, leading to a reduction of conflicts. The decision-making process is generalised into a framework that allows the sharing of the same decision models but with different perspectives. This framework may be adapted to other industries." @default.
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- W2024452550 date "2008-01-01" @default.
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- W2024452550 title "Marketing-production Interface through an Integrated DSS" @default.
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- W2024452550 doi "https://doi.org/10.3166/jds.17.119-132" @default.
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