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- W20247024 abstract "Throughout the world more people than ever travel for pleasure, on business, or for other reasons, in their own countries or abroad. There can be no doubt as to the economic importance of tourism. generates large revenues for many firms and industries as well as governments. demand is expected to grow well into the foreseeable future, so the tourist industry is expected to become even more important in the years ahead. It contributes significantly to economic growth, the balance of payments, employment and the regional balance for many countries. It is labour intensive and hence a particularly good potential source of jobs, offering a high proportion of job opportunities to the lower skilled occupations where unemployment tends to be concentrated. In addition, new jobs in tourism tend to spread more widelygeographically than other growth sectors in many economies. is also important socially, culturally, environmentally, and in other ways, for those who are tourists and for their hosts. This report looks at the theory of Tourism Marketing and identifies some key determinants of success in this competitive market. A more critical evaluation of published data on Fiji tourism is carried out with a view to rating Fiji's effort in tourism marketing against the criteria identified from the literature. A comprehensive literature review provides context by highlighting behavioural issues relating to consumers and their travel consumption patterns. An analysis of how Fiji as a tourist destination is differentiated from other South Pacific island nations, in particular the Cook Islands and Tonga, is presented which demonstrate several important attributes of the international tourist industry. In particular, the relationship between colonialism and the development of tourist facilities is examined." @default.
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- W20247024 date "1995-01-01" @default.
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- W20247024 title "Marketing FIJI as a tourist destinaion overseas." @default.
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