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- W2024783259 abstract "Purpose – Few research studies have been conducted to investigate the issue of new service development (NSD) across nations and geographical regions. To address this critique of the literature, the purpose of this paper is to conduct a comparative study of NSD process and strategy in a developed country, Australia and a developing country, India." @default.
- W2024783259 created "2016-06-24" @default.
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- W2024783259 date "2011-10-11" @default.
- W2024783259 modified "2023-09-24" @default.
- W2024783259 title "Exploring cross‐national differences in service innovation process and strategy in developing and developed nations" @default.
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- W2024783259 doi "https://doi.org/10.1108/09564231111174960" @default.
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