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- W2024793758 abstract "Purpose – The purpose of this article is to examine US cinema audiences' reactions to advertising. Cinema advertising and other failures of customer relations management by movie exhibitors explains how consumers are discouraged from going to a cinema to see newly released movies. To avoid commercials, consumers increasingly turn to VCR rentals, DVD purchases and computer downloads, all of which feed production company profits at the expense of the movie theater owners." @default.
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- W2024793758 date "2006-12-01" @default.
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- W2024793758 title "Movie theaters' suicide‐by‐advertising with income from abusing customers" @default.
- W2024793758 cites W2056232655 @default.
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- W2024793758 doi "https://doi.org/10.1108/07363760610718069" @default.
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