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- W2024809719 abstract "An experimental analysis of the effectiveness and believability of male and female newscasters among children shows that newscaster sex did not affect believability ratings. Girls, however, learned more from a male than from a female newscaster. Newscaster sex did not affect retention of the newscast by boys." @default.
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- W2024809719 date "1980-04-01" @default.
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- W2024809719 title "Children's reactions to male and female newscasters: Effectiveness and believability" @default.
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- W2024809719 doi "https://doi.org/10.1080/00335638009383516" @default.
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