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- W2024892352 abstract "The primary objective of this study was to employ a value-attitude-behavior model in order to investigate the role personal values play in the patronage of regional shopping malls. A secondary objective was to examine whether one's ethnic group membership and ethnic identification serve as important factors that influence personal values as well as attitudes and patronage behavior in the context of regional shopping malls. The sample of regional mall shoppers consisted of white and Hispanic consumers residing in ten metropolitan cities of the southwest. Structural equation modeling indicated that both self-actualizing and social affiliation personal values were positively related to a favorable attitude toward regional shopping malls, and that the social affiliation value played a greater role in influencing attitude than did the self-actualizing value. Individual attitudes toward shopping malls, in turn, were a direct predictor of mall shopping behavior and mediated the relationship between personal values and attitudes. The findings indicate that, independent of ethnic group membership, both self-actualizing and social affiliation values can be used effectively to position regional malls in such a way as to reinforce these views and to provide a strong means for shoppers to satisfy these needs." @default.
- W2024892352 created "2016-06-24" @default.
- W2024892352 creator A5005647699 @default.
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- W2024892352 date "1998-03-01" @default.
- W2024892352 modified "2023-10-03" @default.
- W2024892352 title "The hierarchical influence of personal values on mall shopping attitute and behavior" @default.
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- W2024892352 doi "https://doi.org/10.1016/s0022-4359(99)80091-8" @default.
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