Matches in SemOpenAlex for { <https://semopenalex.org/work/W2024989786> ?p ?o ?g. }
- W2024989786 abstract "Product innovation can substantially improve business performance; however, user unwillingness to adopt new products often decreases performance gains. According to Reasoned Action Theory, consumer attitude determines the consumer purchase intention of a new product; however, the literature does not contain a well-established scale to measure consumer attitude towards product innovation, especially at the product category level. This study develops a category-specific measure of consumer attitude towards product innovation and investigates the relationship between consumer attitude and its antecedent factors. The procedure proposed by Churchill (1979) is used to create and refine a multi-item measurement scale. Study results reveal that consumer attitude towards product innovation contains three components of quality, value, and attractiveness. The value and attractiveness of product innovation seem more important than quality to influence consumer purchase intention; in addition, consumer change seeking ..." @default.
- W2024989786 created "2016-06-24" @default.
- W2024989786 creator A5005723373 @default.
- W2024989786 date "2012-12-01" @default.
- W2024989786 modified "2023-09-24" @default.
- W2024989786 title "The determinant of consumer adoption of product innovation: a multi-component measure and its antecedents" @default.
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- W2024989786 doi "https://doi.org/10.1080/19761597.2012.754209" @default.
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