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- W2025004945 abstract "An approach is proposed for the determination of a population's dominant means-end chains that relies on two criteria: the number of the represented ladders and the measure of their semantic representatives. These measures are provided from a multidimensional analysis, fitted to the semantic characteristics of means-end data collection and concepts. Distances in the semantic space are used to identify the dominant chains through an objective “chain-constrained” clustering method. This is a versatile method for analyzing means-end processes and conceptualizing the components of advertising strategy." @default.
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- W2025004945 title "Determination of the dominant means-end chains: A constrained clustering approach" @default.
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- W2025004945 doi "https://doi.org/10.1016/0167-8116(95)00026-x" @default.
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