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• W2025621867 startingPage "268" @default.
• W2025621867 abstract "One aspect of brainstorming that has received little research attention is how the brainstorming problem should be presented to the group, whether as one all-encompassing question or as a series of separate questions each focusing on one aspect of the problem. This paper reports the results of two experiments in which subjects (MBAs in the first, senior executives in the second) electronically brainstormed on intact problems (where all parts of the problem were presented simultaneously) or on decomposed problems (where three subcategories of the problem were sequentially posed to the groups). In both experiments, groups using the decomposed process generated 60% more ideas. We attribute these differences to the ability of time constraints to increase the rate of idea generation, and the ability of problem decomposition to refocus members' attention more evenly across the entire problem." @default.
• W2025621867 created "2016-06-24" @default.
• W2025621867 creator A5018710944 @default.
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• W2025621867 date "1996-06-01" @default.
• W2025621867 modified "2023-10-12" @default.
• W2025621867 title "Process Structuring in Electronic Brainstorming" @default.
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• W2025621867 doi "https://doi.org/10.1287/isre.7.2.268" @default.
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