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• W2025654057 abstract "Direct-to-consumer advertising (DTCA) of prescription drugs is a controversial practice where pros and cons have been documented by research. Past research has advocated considering DTCA from the consumer perspective, especially its effects on vulnerable consumers. This paper provides a review of prior research and examines consumer vulnerability in the context of DTCA." @default.
• W2025654057 created "2016-06-24" @default.
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• W2025654057 date "2012-05-01" @default.
• W2025654057 modified "2023-09-24" @default.
• W2025654057 title "Consumer vulnerability in the context of direct-to-consumer prescription drug" @default.
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• W2025654057 doi "https://doi.org/10.1179/2047971912y.0000000009" @default.
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