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- W2025792393 abstract "Abstract This study extends price-perceived quality research into the context of services. Quality risk, price, and awareness were manipulated in a 3 × 2 × 2 factorial design. The results of the experiment indicate that price and awareness interact in the formation of perceived service quality evaluations. In high awareness conditions, price is used as a cue to quality, but the price-quality relationship does not hold in low awareness situations." @default.
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- W2025792393 title "The Effects of Awareness and Quality Risk on the Price-Quality Relationship Among Services" @default.
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- W2025792393 doi "https://doi.org/10.1300/j127v01n01_06" @default.
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