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- W2025962004 abstract "Highlights► We examine the value of national sporting success using contingent valuation method. ► Willingness-to-pay for winning the 2010 Football World Cup is assessed. ► Average WTP amounts to €26. ► Intangible factors (e.g., identification with country) significantly influence WTP." @default.
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- W2025962004 date "2012-04-01" @default.
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- W2025962004 title "Estimating the value of national sporting success" @default.
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- W2025962004 doi "https://doi.org/10.1016/j.smr.2011.08.007" @default.
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