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- W2025984900 abstract "At the Marketing Society's Annual Conference held in November, 1978, Ian MacLaurin took up the title of the conference — Economic Growth, The Marketing Challenge — with a vengeance. In his paper he deals with the problems of British Industry, and his own company, in adapting to the changing economic environment: what he calls the ‘post industrial revolution’. He pin‐points the trend away from the manufacturing towards the service‐based industries and asks for a concerted effort on the part of government and industry to take note of the present indications of tomorrow's needs. His view is world‐wide, political, social and economic; his call is for a resistance to traditional attitudes and a willingness to prepare for, and adapt to, what the future demands." @default.
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- W2025984900 date "1979-01-01" @default.
- W2025984900 modified "2023-09-24" @default.
- W2025984900 title "The landscape of change — And the prospects for growth" @default.
- W2025984900 doi "https://doi.org/10.1108/eb017976" @default.
- W2025984900 hasPublicationYear "1979" @default.
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