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- W2026910727 abstract "enact the policy; hence, the length of the moratorium would be determined by the FDA. The AMA also desires that the FDA approve all DTC advertisements prior to their publication, that the advertisements provide enough detail so that consumers understand the risks associated with the drugs advertised, that the advertisements are targeted to ageappropriate audiences, and that the advertisements refer patients to their physicians for full explanation of a drug’s indications, effects, and other pertinent information. The AMA had considered a ban on DTC advertising altogether; however, they chose to recommend only FDA oversight. The group felt there were some benefits to DTC advertising, including fostering a physician-patient dialogue about drugs and informing pa tients about the availability of new agents. In 2006 the US Government Accountability Office (GAO) investigated how the FDA regulates DTC advertising and the effectiveness of administrative controls on advertising. 1" @default.
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- W2026910727 date "2009-01-01" @default.
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- W2026910727 title "Direct-to-Consumer Advertising" @default.
- W2026910727 doi "https://doi.org/10.1310/hpj4401-8" @default.
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