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• W2026943359 abstract "Our purpose is to examine the evolving public policy and marketing domain of consumer privacy as it relates to current and future advertiser strategies and activities. After a brief introduction, the paper discusses major privacy concerns identified in the literature, focusing on tensions between advertiser interests and consumer needs. The regulatory environment is chronicled next, emphasizing Federal Trade Commission (FTC) policies and domains representing old practices and new considerations—direct mail, Internet, and neuromarketing. The closing section presents a call for coherent rationale and practical guidelines for consumer self-protection, self-regulation, and legislation involving primary (product) as well as secondary (informational) exchanges." @default.
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• W2026943359 date "2009-12-01" @default.
• W2026943359 modified "2023-09-26" @default.
• W2026943359 title "Advertising and Consumer Privacy" @default.
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• W2026943359 doi "https://doi.org/10.2753/joa0091-3367380404" @default.
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