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- W2027359595 abstract "Since the increasing use of smart devices such as smartphone and tablet PC improves the quality of convergence of broadcasting and telecommunication, many new media have been created. This smart device can provide personal environments based on user`s profile (age, gender, and job) and current location. In addition, it can be regarded as a media platform with two-way communication. This paper proposes personalized message syndication, called PMS, based on smart devices and then analyzes its business and technical issues. The PMS service as a smart media provides consumers customized information and can be used for producer`s marketing tools which can lead consumers` heart and participation." @default.
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- W2027359595 date "2012-02-29" @default.
- W2027359595 modified "2023-09-23" @default.
- W2027359595 title "Personalized Message Syndication As a Smart Media" @default.
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- W2027359595 doi "https://doi.org/10.3745/kipsta.2012.19a.1.061" @default.
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