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• W2027637061 abstract "The interplay between brand and store loyalty is investigated in the situation of stockout of a preferred brand at a preferred store through three studies. A four-item scale for measuring store loyalty is developed and tested. While brand loyalty influences between-store substitution and within-store substitution in a stockout, store loyalty does not have any influence, suggesting the dominance of brand loyalty over store loyalty in a stockout. Relevance and implications of the results are discussed." @default.
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• W2027637061 date "2012-11-01" @default.
• W2027637061 modified "2023-09-27" @default.
• W2027637061 title "When loyalties clash purchase behavior when a preferred brand is stocked out: The tradeoff between brand and store loyalty" @default.
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• W2027637061 doi "https://doi.org/10.1016/j.jretconser.2012.07.002" @default.
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