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- W2028202403 abstract "The author describes his career in marketing research, which involves a series of nonacademic positions. He argues that the commercial market research environment provides challenges that motivate methodological innovation, and he discusses the development of adaptive conjoint analysis in response to client problems. He suggests that young people should keep their options open, avoid early specialization, and follow their interests." @default.
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- W2028202403 date "2005-08-01" @default.
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- W2028202403 title "A Career between Theory and Practice" @default.
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- W2028202403 doi "https://doi.org/10.1509/jmkr.2005.42.3.243" @default.
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