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- W2028304821 abstract "Preface. 1. Welcome to Markstrat. 2. An Overview of the Markstrat World. 3. Market Research. 4. Operating Instructions. 5. Marketing Planning. 6. Market Segmentation & Positioning. 7. The Marketing and R&D Interface. 8. Consumer Analysis. 9. Competitive Strategies. 10. Allocation of Resources. Appendix A. Installing Markstrat3. Appendix B. Printing Documents. Appendix C. Software Configuration. Index." @default.
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- W2028304821 date "1997-05-06" @default.
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- W2028304821 title "MARKSTRAT3: The Strategic Marketing Simulation" @default.
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