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- W2028681569 abstract "Funding for the press, affected by the free digital distribution and reductions in selling hard copies, is modifying forms of exploitation of advertising resources. The changes introduced in the behaviors of Internet audience and finding a profitable business model also involve a radical change in the process of marketing and advertising management optimization, while technological applications allow significant improvements in audience segmentation. The survival of the online editions of the daily reference necessarily pivots on a revenue model from advertising, thus reproducing the same conditions that on media preagenda have their print editions. Moreover, many of the Pure Spanish player, but already working with a few years or are newly breaking into this market all their expectations based billing in online advertising and in some specific cases , in a mixed model that combines advertising subscriptions . The central hypothesis of the research is that the viability of revenue models from the press depend on improved advertising management systems, carried out by the agencies and the media." @default.
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- W2028681569 date "2014-01-01" @default.
- W2028681569 modified "2023-10-05" @default.
- W2028681569 title "Los retos de las nuevas formas de explotación publicitaria en la financiación de la prensa digital" @default.
- W2028681569 cites W142689373 @default.
- W2028681569 doi "https://doi.org/10.6035/2174-0992.2014.7.10" @default.
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