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• W2028819573 abstract "Purpose – The purpose of this paper is to investigate whether rational and emotional appeals are more effective for small boutique hotel websites in Australia. Specifically, it assesses how attitudes towards websites, service expectations and attitudes towards boutique hotels will influence purchase intention under the two different types of appeals." @default.
• W2028819573 created "2016-06-24" @default.
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• W2028819573 date "2013-03-22" @default.
• W2028819573 modified "2023-10-16" @default.
• W2028819573 title "Effective advertising appeals for websites of small boutique hotels" @default.
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• W2028819573 doi "https://doi.org/10.1108/17505931311316725" @default.
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