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- W2028851119 abstract "Purpose – The purpose of this exploratory research is to analyse the marketing activities of software companies in the UK educational software sector. The paper aims to explore the marketing environment and to investigate whether there are differences in experiences, attitudes and approaches between different sizes of firms." @default.
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- W2028851119 date "2009-06-12" @default.
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- W2028851119 title "Marketing activities of companies in the educational software sector" @default.
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- W2028851119 doi "https://doi.org/10.1108/13522750910963845" @default.
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