FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W2029043845> ?p ?o ?g. }

• W2029043845 endingPage "638" @default.
• W2029043845 startingPage "624" @default.
• W2029043845 abstract "ABSTRACT This article provides a semiotic account of the performativity of the brand. It argues that the brand's performativity is a function of its citationality: the ways in which (fractions of) brands are reanimated, or cited, while being reflexively marked as reanimations or citations. First the article argues that the intelligibility and coherence of brands turns on the calibration of a number of gaps in the brand's form: between brand tokens, brand types, and a brand ontology. Such calibration is achieved through moments of citing brand type and brand ontology. The article then discusses three forms of brand citationality that exceed the brand by situating themselves in, and exploiting, these gaps: brand counterfeits, “remixes,” and simulations. The article concludes by discussing the relation between citationality and performativity, arguing that the performativity of brand turns on the (meta-)semiotics of citationality and the excesses it continually generates. RĖSUMÉ Cet article propose un compte-rendu sémiotique de la performativité des marques en affirmant que cette dernière est une fonction de sa citationnalité: comment les marques sont, à la fois, réanimées, ou citées, et caractérisées comme réanimations ou citations d’elles-mêmes. Tout d’abord nous soutiendrons que l’intelligibilité et la cohérence des marques dépendent de l’étalonnage d’un certain nombre d’écarts dans leur forme: entre leur occurrence, leur type et leur ontologie. Cet étalonnage est réaliséà travers des moments de citation de leur type et de leur ontologie. Ensuite nous examinerons trois formes de citationnalité des marques qui dépassent celles-ci en se situant dans et en exploitant ces écarts: des contrefaçons de marque, des «remix», et des simulations. Enfin nous conclurons en étudiant le rapport entre citationnalité et performativité, et soutiendrons que la performativité des marques dépend de la (méta-)sémiotique de la citationnalité et des excès qu’elle génère en permanence." @default.
• W2029043845 created "2016-06-24" @default.
• W2029043845 creator A5056820813 @default.
• W2029043845 date "2012-11-29" @default.
• W2029043845 modified "2023-09-30" @default.
• W2029043845 title "Brand, Citationality, Performativity" @default.
• W2029043845 cites W1519485454 @default.
• W2029043845 cites W1549012470 @default.
• W2029043845 cites W1631421259 @default.
• W2029043845 cites W1900490466 @default.
• W2029043845 cites W1961976398 @default.
• W2029043845 cites W2016191736 @default.
• W2029043845 cites W2018570270 @default.
• W2029043845 cites W2023821780 @default.
• W2029043845 cites W2028323167 @default.
• W2029043845 cites W2053501256 @default.
• W2029043845 cites W2053734086 @default.
• W2029043845 cites W2062861492 @default.
• W2029043845 cites W2063869633 @default.
• W2029043845 cites W2067904648 @default.
• W2029043845 cites W2082533650 @default.
• W2029043845 cites W2090170420 @default.
• W2029043845 cites W2101413304 @default.
• W2029043845 cites W2105528606 @default.
• W2029043845 cites W2144606355 @default.
• W2029043845 cites W2157866024 @default.
• W2029043845 cites W2171698889 @default.
• W2029043845 cites W3124394317 @default.
• W2029043845 cites W370315121 @default.
• W2029043845 cites W4206794332 @default.
• W2029043845 cites W4211068185 @default.
• W2029043845 cites W4238481170 @default.
• W2029043845 cites W4243806033 @default.
• W2029043845 cites W4244810640 @default.
• W2029043845 cites W4254376363 @default.
• W2029043845 cites W640533033 @default.
• W2029043845 doi "https://doi.org/10.1111/j.1548-1433.2012.01511.x" @default.
• W2029043845 hasPublicationYear "2012" @default.
• W2029043845 type Work @default.
• W2029043845 sameAs 2029043845 @default.
• W2029043845 citedByCount "153" @default.
• W2029043845 countsByYear W20290438452012 @default.
• W2029043845 countsByYear W20290438452013 @default.
• W2029043845 countsByYear W20290438452014 @default.
• W2029043845 countsByYear W20290438452015 @default.
• W2029043845 countsByYear W20290438452016 @default.
• W2029043845 countsByYear W20290438452017 @default.
• W2029043845 countsByYear W20290438452018 @default.
• W2029043845 countsByYear W20290438452019 @default.
• W2029043845 countsByYear W20290438452020 @default.
• W2029043845 countsByYear W20290438452021 @default.
• W2029043845 countsByYear W20290438452022 @default.
• W2029043845 countsByYear W20290438452023 @default.
• W2029043845 crossrefType "journal-article" @default.
• W2029043845 hasAuthorship W2029043845A5056820813 @default.
• W2029043845 hasConcept C111472728 @default.
• W2029043845 hasConcept C138885662 @default.
• W2029043845 hasConcept C139997677 @default.
• W2029043845 hasConcept C142362112 @default.
• W2029043845 hasConcept C144024400 @default.
• W2029043845 hasConcept C15708023 @default.
• W2029043845 hasConcept C2776327626 @default.
• W2029043845 hasConceptScore W2029043845C111472728 @default.
• W2029043845 hasConceptScore W2029043845C138885662 @default.
• W2029043845 hasConceptScore W2029043845C139997677 @default.
• W2029043845 hasConceptScore W2029043845C142362112 @default.
• W2029043845 hasConceptScore W2029043845C144024400 @default.
• W2029043845 hasConceptScore W2029043845C15708023 @default.
• W2029043845 hasConceptScore W2029043845C2776327626 @default.
• W2029043845 hasIssue "4" @default.
• W2029043845 hasLocation W20290438451 @default.
• W2029043845 hasOpenAccess W2029043845 @default.
• W2029043845 hasPrimaryLocation W20290438451 @default.
• W2029043845 hasRelatedWork W2108202824 @default.
• W2029043845 hasRelatedWork W2135048471 @default.
• W2029043845 hasRelatedWork W2252736147 @default.
• W2029043845 hasRelatedWork W2769599381 @default.
• W2029043845 hasRelatedWork W2801983114 @default.
• W2029043845 hasRelatedWork W3125536054 @default.
• W2029043845 hasRelatedWork W3153782481 @default.
• W2029043845 hasRelatedWork W3172594685 @default.
• W2029043845 hasRelatedWork W4285310964 @default.
• W2029043845 hasRelatedWork W4382179992 @default.
• W2029043845 hasVolume "114" @default.
• W2029043845 isParatext "false" @default.
• W2029043845 isRetracted "false" @default.
• W2029043845 magId "2029043845" @default.
• W2029043845 workType "article" @default.