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- W2029121492 abstract "The purpose of this research is to examine the impact of Internal Marketing (IM) on the Perceived InternalService Quality (ISQ). Data was collected from 225 employees working in a Jordanian Pharmaceuticalcompany. Our results indicated that that there is a positive relationship between Internal Marketing dimensionsand perceived Internal Service Quality in varying magnitude. Further, our investigation showed that thedominant dimension of IM was found to be Recruitment with the stronger impact on all perceived internalservice. Service providers are recommended to apply IM strategy in order to enhance perceived ISQ foster betterexternal service quality." @default.
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- W2029121492 date "2012-09-25" @default.
- W2029121492 modified "2023-10-05" @default.
- W2029121492 title "The Impact of Internal Marketing on Internal Service Quality: A Case Study in a Jordanian Pharmaceutical Company" @default.
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- W2029121492 doi "https://doi.org/10.5539/ijbm.v7n19p84" @default.
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