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• W2029129890 abstract "The continuing controversy about the product life cycle (PLC) concept may indicate that the concept, while useful, is inadequate to explain the entire phenomenon of product growth and proliferation. An alternative concept, the product evolutionary cycle (PEC), is hereby proposed to help resolve this controversy and to provide a better framework for explaining and managing product growth." @default.
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• W2029129890 date "1981-09-01" @default.
• W2029129890 modified "2023-09-30" @default.
• W2029129890 title "An Evolutionary Approach to Product Growth Theory" @default.
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• W2029129890 doi "https://doi.org/10.1177/002224298104500416" @default.
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