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- W2029141175 abstract "Little research has been done focusing on multiple festivals and those wineries hosting on-site festivals specifically located in the Southeastern US. The goal of this study was to employ multiple winery festivals to more fully understand winery tourists' motivations by examining push factors and pull factors of the attendees for on-site winery festivals located in the Southeastern US. The study utilized a gap measure between guest expectations and what the venue delivered by way of the attributes of the destination. Cluster analysis was performed to assess various market segments. The reliability scores produced from analysis of the motivation survey questions rated 0.860, indicating a relationship exists between the reliability of the instrument and the data obtained." @default.
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- W2029141175 date "2010-10-01" @default.
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- W2029141175 title "Multiple On-Site Winery Festivals: Tourist Motivations, Winery Festival Destination Performance, and Repatronage Intention" @default.
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- W2029141175 doi "https://doi.org/10.3727/108354210x12889831783431" @default.
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