Matches in SemOpenAlex for { <https://semopenalex.org/work/W2029168398> ?p ?o ?g. }
- W2029168398 endingPage "56" @default.
- W2029168398 startingPage "47" @default.
- W2029168398 abstract "Electronic markets have successfully adopted third party trust seals as a self-regulatory mechanism to enhance consumer trust. While there exist many papers supporting the effectiveness of trust signals, interaction between trusts seals and contextual factors in e-commerce (e.g., value of shopping carts, number of trust seals displayed, shopper experience and retailer's sales volume) is an underexplored area. In this study, we exploit a dataset of over a quarter million of online transactions across 493 online retailers collected from randomized field experiments. A large trust seal provider conducted the experiments and subsequently shared the dataset with us. Our main contribution is the demonstration of four variables moderating the effectiveness of trust seals on the likelihood of purchase completion. More specifically, our work shows that trust seals are more effective for small online retailers and new shoppers, thus serving as partial substitutes for both shopper experience and seller's sales volume. Interestingly, we find that the presence of too many (i.e., more than two) seals can lower the likelihood of purchase completion. Our findings also show that trust seals are more effective for higher value shopping carts but only in the latter stages of the shopping cycle. Finally, we discuss the implications of our findings for online retailers, third party certifiers, as well as for policy makers." @default.
- W2029168398 created "2016-06-24" @default.
- W2029168398 creator A5049591757 @default.
- W2029168398 creator A5064673291 @default.
- W2029168398 date "2015-05-01" @default.
- W2029168398 modified "2023-10-16" @default.
- W2029168398 title "Getting the most out of third party trust seals: An empirical analysis" @default.
- W2029168398 cites W1492586516 @default.
- W2029168398 cites W1967542164 @default.
- W2029168398 cites W1989160322 @default.
- W2029168398 cites W1991208598 @default.
- W2029168398 cites W1992364027 @default.
- W2029168398 cites W2005575596 @default.
- W2029168398 cites W2013192580 @default.
- W2029168398 cites W2042214850 @default.
- W2029168398 cites W2052373060 @default.
- W2029168398 cites W2060855982 @default.
- W2029168398 cites W2061650887 @default.
- W2029168398 cites W2065189722 @default.
- W2029168398 cites W2065596530 @default.
- W2029168398 cites W2083021308 @default.
- W2029168398 cites W2093625697 @default.
- W2029168398 cites W2104093905 @default.
- W2029168398 cites W2105037366 @default.
- W2029168398 cites W2105485775 @default.
- W2029168398 cites W2114683899 @default.
- W2029168398 cites W2125178435 @default.
- W2029168398 cites W2125475233 @default.
- W2029168398 cites W2126589862 @default.
- W2029168398 cites W2129125364 @default.
- W2029168398 cites W2132526747 @default.
- W2029168398 cites W2136850150 @default.
- W2029168398 cites W2141192301 @default.
- W2029168398 cites W2142175015 @default.
- W2029168398 cites W2152780271 @default.
- W2029168398 cites W2155791402 @default.
- W2029168398 cites W2164806821 @default.
- W2029168398 cites W2166145143 @default.
- W2029168398 cites W2293834668 @default.
- W2029168398 cites W2301255517 @default.
- W2029168398 cites W3124721031 @default.
- W2029168398 cites W3124901404 @default.
- W2029168398 cites W3125937743 @default.
- W2029168398 doi "https://doi.org/10.1016/j.dss.2015.02.016" @default.
- W2029168398 hasPublicationYear "2015" @default.
- W2029168398 type Work @default.
- W2029168398 sameAs 2029168398 @default.
- W2029168398 citedByCount "23" @default.
- W2029168398 countsByYear W20291683982016 @default.
- W2029168398 countsByYear W20291683982017 @default.
- W2029168398 countsByYear W20291683982018 @default.
- W2029168398 countsByYear W20291683982019 @default.
- W2029168398 countsByYear W20291683982021 @default.
- W2029168398 countsByYear W20291683982022 @default.
- W2029168398 countsByYear W20291683982023 @default.
- W2029168398 crossrefType "journal-article" @default.
- W2029168398 hasAuthorship W2029168398A5049591757 @default.
- W2029168398 hasAuthorship W2029168398A5064673291 @default.
- W2029168398 hasBestOaLocation W20291683982 @default.
- W2029168398 hasConcept C108827166 @default.
- W2029168398 hasConcept C111472728 @default.
- W2029168398 hasConcept C112698675 @default.
- W2029168398 hasConcept C119857082 @default.
- W2029168398 hasConcept C138885662 @default.
- W2029168398 hasConcept C142362112 @default.
- W2029168398 hasConcept C144133560 @default.
- W2029168398 hasConcept C153349607 @default.
- W2029168398 hasConcept C162853370 @default.
- W2029168398 hasConcept C165696696 @default.
- W2029168398 hasConcept C166052673 @default.
- W2029168398 hasConcept C166957645 @default.
- W2029168398 hasConcept C2776291640 @default.
- W2029168398 hasConcept C2777755289 @default.
- W2029168398 hasConcept C2983583741 @default.
- W2029168398 hasConcept C38652104 @default.
- W2029168398 hasConcept C41008148 @default.
- W2029168398 hasConcept C85079727 @default.
- W2029168398 hasConcept C95457728 @default.
- W2029168398 hasConceptScore W2029168398C108827166 @default.
- W2029168398 hasConceptScore W2029168398C111472728 @default.
- W2029168398 hasConceptScore W2029168398C112698675 @default.
- W2029168398 hasConceptScore W2029168398C119857082 @default.
- W2029168398 hasConceptScore W2029168398C138885662 @default.
- W2029168398 hasConceptScore W2029168398C142362112 @default.
- W2029168398 hasConceptScore W2029168398C144133560 @default.
- W2029168398 hasConceptScore W2029168398C153349607 @default.
- W2029168398 hasConceptScore W2029168398C162853370 @default.
- W2029168398 hasConceptScore W2029168398C165696696 @default.
- W2029168398 hasConceptScore W2029168398C166052673 @default.
- W2029168398 hasConceptScore W2029168398C166957645 @default.
- W2029168398 hasConceptScore W2029168398C2776291640 @default.
- W2029168398 hasConceptScore W2029168398C2777755289 @default.
- W2029168398 hasConceptScore W2029168398C2983583741 @default.
- W2029168398 hasConceptScore W2029168398C38652104 @default.
- W2029168398 hasConceptScore W2029168398C41008148 @default.
- W2029168398 hasConceptScore W2029168398C85079727 @default.
- W2029168398 hasConceptScore W2029168398C95457728 @default.
- W2029168398 hasLocation W20291683981 @default.