Matches in SemOpenAlex for { <https://semopenalex.org/work/W2029376427> ?p ?o ?g. }
Showing items 1 to 66 of
66
with 100 items per page.
- W2029376427 endingPage "493" @default.
- W2029376427 startingPage "491" @default.
- W2029376427 abstract "This is less a book about the history of advertising in modern Germany, a subject which has recently garnered some attention from cultural historians and those working on the history of consumerism, but rather a collective biography of the admen who pioneered and built the country’s advertising industry. Basing his work on an impressive sample of nearly four hundred independent advertisers and advertising executives in corporations, Hirt tells the story of a somewhat unsuccessful, or at least incomplete, professionalization process between the late Imperial era and the early Federal Republic. The heart of this study, in many ways, is the admen’s complicated relationship with the National Socialist regime, with its regulatory attempts to rein in the advertising market, and with the promise of social recognition some hoped this would entail. Lacking standardized professional requirements, German advertisers, Hirt argues, continuously saw themselves on the defensive against widespread critiques of commercial advertising. In this, they were part of a broader story of Germany’s sometimes uneasy embrace of commercial consumer culture from the late nineteenth century." @default.
- W2029376427 created "2016-06-24" @default.
- W2029376427 creator A5018698020 @default.
- W2029376427 date "2014-03-19" @default.
- W2029376427 modified "2023-10-02" @default.
- W2029376427 title "Verkannte Propheten? Zur 'Expertenkultur' (west-)deutscher Werbekommunikatoren bis zur Rezession 1966/67" @default.
- W2029376427 doi "https://doi.org/10.1093/gerhis/ghu028" @default.
- W2029376427 hasPublicationYear "2014" @default.
- W2029376427 type Work @default.
- W2029376427 sameAs 2029376427 @default.
- W2029376427 citedByCount "0" @default.
- W2029376427 crossrefType "journal-article" @default.
- W2029376427 hasAuthorship W2029376427A5018698020 @default.
- W2029376427 hasConcept C112698675 @default.
- W2029376427 hasConcept C144024400 @default.
- W2029376427 hasConcept C144133560 @default.
- W2029376427 hasConcept C154775046 @default.
- W2029376427 hasConcept C161191863 @default.
- W2029376427 hasConcept C166957645 @default.
- W2029376427 hasConcept C17744445 @default.
- W2029376427 hasConcept C199539241 @default.
- W2029376427 hasConcept C2777855551 @default.
- W2029376427 hasConcept C2781334022 @default.
- W2029376427 hasConcept C2781385186 @default.
- W2029376427 hasConcept C29595303 @default.
- W2029376427 hasConcept C41008148 @default.
- W2029376427 hasConcept C520712124 @default.
- W2029376427 hasConcept C6303427 @default.
- W2029376427 hasConcept C95457728 @default.
- W2029376427 hasConceptScore W2029376427C112698675 @default.
- W2029376427 hasConceptScore W2029376427C144024400 @default.
- W2029376427 hasConceptScore W2029376427C144133560 @default.
- W2029376427 hasConceptScore W2029376427C154775046 @default.
- W2029376427 hasConceptScore W2029376427C161191863 @default.
- W2029376427 hasConceptScore W2029376427C166957645 @default.
- W2029376427 hasConceptScore W2029376427C17744445 @default.
- W2029376427 hasConceptScore W2029376427C199539241 @default.
- W2029376427 hasConceptScore W2029376427C2777855551 @default.
- W2029376427 hasConceptScore W2029376427C2781334022 @default.
- W2029376427 hasConceptScore W2029376427C2781385186 @default.
- W2029376427 hasConceptScore W2029376427C29595303 @default.
- W2029376427 hasConceptScore W2029376427C41008148 @default.
- W2029376427 hasConceptScore W2029376427C520712124 @default.
- W2029376427 hasConceptScore W2029376427C6303427 @default.
- W2029376427 hasConceptScore W2029376427C95457728 @default.
- W2029376427 hasIssue "3" @default.
- W2029376427 hasLocation W20293764271 @default.
- W2029376427 hasOpenAccess W2029376427 @default.
- W2029376427 hasPrimaryLocation W20293764271 @default.
- W2029376427 hasRelatedWork W1965470138 @default.
- W2029376427 hasRelatedWork W2112439480 @default.
- W2029376427 hasRelatedWork W2312465891 @default.
- W2029376427 hasRelatedWork W2318136612 @default.
- W2029376427 hasRelatedWork W2748952813 @default.
- W2029376427 hasRelatedWork W3004642783 @default.
- W2029376427 hasRelatedWork W4239908726 @default.
- W2029376427 hasRelatedWork W4245391854 @default.
- W2029376427 hasRelatedWork W4297168888 @default.
- W2029376427 hasRelatedWork W598247069 @default.
- W2029376427 hasVolume "32" @default.
- W2029376427 isParatext "false" @default.
- W2029376427 isRetracted "false" @default.
- W2029376427 magId "2029376427" @default.
- W2029376427 workType "article" @default.