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- W2029531888 abstract "Purpose – Chief strategy officers (CSOs) or other executives in similar roles have a range of responsibilities in the organization, often including communicating corporate strategy to key stakeholders, promoting decision making that sustains change and engendering commitment to strategic plans. This paper aims to suggest that the CSO often adds the most value to the organization by identifying and helping to capture synergies from different products and services the company can provide. In essence, playing the role of chief synergy officer.Design/methodology/approach – In this paper a number of case examples of businesses that have been able to unlock new sources of value by changing the scope of how the company meets customer needs are considered. Example businesses cited in the paper include automated vending services, travel agency, financial services and social networking. The paper then draws lessons that can be applied broadly across any business seeking to increase efficiency and value by changing ..." @default.
- W2029531888 created "2016-06-24" @default.
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- W2029531888 date "2009-10-30" @default.
- W2029531888 modified "2023-09-25" @default.
- W2029531888 title "Chief Synergy Officer" @default.
- W2029531888 doi "https://doi.org/10.1108/02756660911003130" @default.
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