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- W2029587550 abstract "Abstract This study examined influencing factors that affect Chinese consumers’ attitude towards purchasing luxury fashion goods and purchase intent. Data was collected in three major cities in China (i.e., Beijing, Shanghai and Guangzhou). A total of 161 respondents were included. Using regression analyses, the results indicated that brand consciousness, social comparison and fashion innovativeness have significant impact on attitude towards purchasing luxury fashion goods among Chinese consumers. In addition, Chinese consumers’ purchasing intention for luxury fashion goods was affected by their attitude towards buying luxury fashion goods. Practical and managerial implications are further discussed." @default.
- W2029587550 created "2016-06-24" @default.
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- W2029587550 date "2013-01-01" @default.
- W2029587550 modified "2023-10-17" @default.
- W2029587550 title "Luxury fashion consumption in China: Factors affecting attitude and purchase intent" @default.
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- W2029587550 doi "https://doi.org/10.1016/j.jretconser.2012.10.007" @default.
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