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- W2029622046 abstract "ABSTRACT A telephone survey of 517 corporate executives in large and mixed-sized companies was used to determine the status of business-to-business (B2B) e-commerce. Findings included that only one-quarter of respondents used B2B e-commerce in their businesses, but 41% said that their companies planned to add e-commerce to their Websites. Of those who conducted e-commerce, 73% found it a profitable way to reach customers without cannibalizing traditional sales revenue. The timing of the survey, between periods of economic expansion, makes this a valuable benchmark for the adoption of e-commerce." @default.
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- W2029622046 date "2005-03-09" @default.
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- W2029622046 title "A Benchmark for B2B Use of E-Commerce" @default.
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- W2029622046 doi "https://doi.org/10.1300/j179v04n01_06" @default.
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