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• W2029671566 endingPage "144" @default.
• W2029671566 startingPage "136" @default.
• W2029671566 abstract "For online consumer reviews to serve as decision-making aids, users have to first trust the reviewer. However, unlike face-to-face communication, where trust develops overtime, consumers have to rely on personal profile information to establish confidence in the reviewer in online shopping context. These personal profile characteristics may serve as cues of source credibility. This study adopts a 2 (number of trusted members: small, large) × 2 (profile picture: without, with) × 2 (review valence: negative, positive) between-participants experiment to explore how two personal profile characteristics, reputation cue and profile picture, influence cognitive trust and affective trust towards the reviewer and perceived review credibility respectively and in a combinatory manner. The findings of the study showed that reputation cue and profile picture cue contributed differently to users’ affective trust and cognitive trust towards the reviewer. Reputation cue, generated by the system, was found to influence both affective and cognitive dimensions of trust, whereas the self-generated cue of profile picture affected only affective trust. Reputation cue had a direct influence on perceived review credibility, whereas the influence of profile picture on perceived review credibility was dependent upon review valence. The implications of these findings are discussed in the paper." @default.
• W2029671566 created "2016-06-24" @default.
• W2029671566 creator A5083674230 @default.
• W2029671566 date "2014-04-01" @default.
• W2029671566 modified "2023-10-16" @default.
• W2029671566 title "Should I trust him? The effects of reviewer profile characteristics on eWOM credibility" @default.
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• W2029671566 doi "https://doi.org/10.1016/j.chb.2014.01.027" @default.
• W2029671566 hasPublicationYear "2014" @default.
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