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- W2029702907 abstract "In the years since Andreas Huyssen posed his theory of modernism's complex and often oppositional relationship to mass culture in After the Great Divide: Modernism, Mass Culture and Postmodernism (1986), scholars have challenged the idea that literary modernism transcended the commercial concerns central to mass marketing in the early 20th century. With attention to the practices of patronage, the publication of high-priced limited editions, and the proliferation of little reviews, books like Kevin J. H. Dettmar and Stephen Watt's collection Marketing Modernisms: Self-Promotion, Canonization, and Rereading (1996) and Lawrence Rainey's Institutions of Modernism: Literary Elites and Public Culture (1998) give currency to the notion that even authors most vocally opposed to mass culture marketed themselves and their work. Marketing Modernism Between the Two World Wars places Catherine Turner among the ranks of critics who respond to Huyssen by exploring the commodification of modernist texts. While some work has been done tracing the relationships between individual authors and their publishers, Turner looks at five American publishers side-by-side, usefully and interestingly analyzing their ideas about the dissemination of modernist fiction. By making the publishers and not the authors the primary points of comparison in this important contribution to modernist studies, Turner finally shows us the other side of the coin that modernism made." @default.
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- W2029702907 date "2003-01-01" @default.
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- W2029702907 title "Marketing Modernism Between the Two World Wars (review)" @default.
- W2029702907 doi "https://doi.org/10.1353/hem.2004.0002" @default.
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