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• W2029803411 abstract "Abstract We apply hazard function models to marketing data on household purchases of disposable diapers to calibrate repeat-purchase and brand-switching behaviors. In the model we allow for household-specific unobserved traits. Hazard function models with fixed-effects heterogeneity specification are computationally feasible. We directly compare the results of fixed- and random-effects heterogeneity specifications in the context of parametric and nonparametric duration-dependence functions. We find that a rigorous test fails to reject the random-effects specification in favor of the fixed-effects specification. The unimodal gamma distribution in the random-effects specification adequately captures unobserved heterogeneity." @default.
• W2029803411 created "2016-06-24" @default.
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• W2029803411 date "1993-12-01" @default.
• W2029803411 modified "2023-09-28" @default.
• W2029803411 title "Consumer Purchase Behavior in a Frequently Bought Product Category: Estimation Issues and Managerial Insights from a Hazard Function Model with Heterogeneity" @default.
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• W2029803411 doi "https://doi.org/10.1080/01621459.1993.10476401" @default.
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