FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W2029872030> ?p ?o ?g. }

• W2029872030 endingPage "00" @default.
• W2029872030 startingPage "00" @default.
• W2029872030 abstract "This paper presents a lifestyle-based approach for the delivery of personalized advertisements in digital interactive television. The theoretical basis of the approach is analyzed, and two variations are discussed. The first (segmentation variation) relies on interaction-based classification of users into lifestyle segments, while the second (similarities variation) is based on the identification of similarities among users based on demographic and TV program preferences data. In both variations, the user's interest is predicted by aggregating lifestyle neighbors' preferences. Results from an empirical validation, in the form of a laboratory experiment, are also presented in order to provide further evidence on the effectiveness and usefulness of the proposed approach when compared with machine learning algorithms, such as classification and nearest neighborhood. The superiority of the proposed approach is also demonstrated against user modeling evaluation methodologies, as well as against traditional marketing targeting practices." @default.
• W2029872030 created "2016-06-24" @default.
• W2029872030 creator A5010882575 @default.
• W2029872030 creator A5011456585 @default.
• W2029872030 date "2006-06-23" @default.
• W2029872030 modified "2023-09-26" @default.
• W2029872030 title "A Lifestyle-Based Approach for Delivering Personalized Advertisements in Digital Interactive Television" @default.
• W2029872030 cites W1570159982 @default.
• W2029872030 cites W1602368805 @default.
• W2029872030 cites W1765191437 @default.
• W2029872030 cites W2009296073 @default.
• W2029872030 cites W2042281163 @default.
• W2029872030 cites W2043403353 @default.
• W2029872030 cites W2112929667 @default.
• W2029872030 cites W2120155828 @default.
• W2029872030 cites W2122625718 @default.
• W2029872030 cites W2147654806 @default.
• W2029872030 cites W2154976144 @default.
• W2029872030 cites W2155106456 @default.
• W2029872030 cites W2171804848 @default.
• W2029872030 cites W2913293464 @default.
• W2029872030 cites W307042151 @default.
• W2029872030 cites W4242696302 @default.
• W2029872030 cites W65486009 @default.
• W2029872030 doi "https://doi.org/10.1111/j.1083-6101.2004.tb00283.x" @default.
• W2029872030 hasPublicationYear "2006" @default.
• W2029872030 type Work @default.
• W2029872030 sameAs 2029872030 @default.
• W2029872030 citedByCount "40" @default.
• W2029872030 countsByYear W20298720302012 @default.
• W2029872030 countsByYear W20298720302013 @default.
• W2029872030 countsByYear W20298720302015 @default.
• W2029872030 countsByYear W20298720302018 @default.
• W2029872030 crossrefType "journal-article" @default.
• W2029872030 hasAuthorship W2029872030A5010882575 @default.
• W2029872030 hasAuthorship W2029872030A5011456585 @default.
• W2029872030 hasConcept C10138342 @default.
• W2029872030 hasConcept C116834253 @default.
• W2029872030 hasConcept C119857082 @default.
• W2029872030 hasConcept C121332964 @default.
• W2029872030 hasConcept C124101348 @default.
• W2029872030 hasConcept C125308379 @default.
• W2029872030 hasConcept C144133560 @default.
• W2029872030 hasConcept C154945302 @default.
• W2029872030 hasConcept C162324750 @default.
• W2029872030 hasConcept C162853370 @default.
• W2029872030 hasConcept C182306322 @default.
• W2029872030 hasConcept C2778334786 @default.
• W2029872030 hasConcept C41008148 @default.
• W2029872030 hasConcept C44870925 @default.
• W2029872030 hasConcept C49774154 @default.
• W2029872030 hasConcept C543280262 @default.
• W2029872030 hasConcept C59822182 @default.
• W2029872030 hasConcept C86803240 @default.
• W2029872030 hasConcept C89600930 @default.
• W2029872030 hasConceptScore W2029872030C10138342 @default.
• W2029872030 hasConceptScore W2029872030C116834253 @default.
• W2029872030 hasConceptScore W2029872030C119857082 @default.
• W2029872030 hasConceptScore W2029872030C121332964 @default.
• W2029872030 hasConceptScore W2029872030C124101348 @default.
• W2029872030 hasConceptScore W2029872030C125308379 @default.
• W2029872030 hasConceptScore W2029872030C144133560 @default.
• W2029872030 hasConceptScore W2029872030C154945302 @default.
• W2029872030 hasConceptScore W2029872030C162324750 @default.
• W2029872030 hasConceptScore W2029872030C162853370 @default.
• W2029872030 hasConceptScore W2029872030C182306322 @default.
• W2029872030 hasConceptScore W2029872030C2778334786 @default.
• W2029872030 hasConceptScore W2029872030C41008148 @default.
• W2029872030 hasConceptScore W2029872030C44870925 @default.
• W2029872030 hasConceptScore W2029872030C49774154 @default.
• W2029872030 hasConceptScore W2029872030C543280262 @default.
• W2029872030 hasConceptScore W2029872030C59822182 @default.
• W2029872030 hasConceptScore W2029872030C86803240 @default.
• W2029872030 hasConceptScore W2029872030C89600930 @default.
• W2029872030 hasIssue "2" @default.
• W2029872030 hasLocation W20298720301 @default.
• W2029872030 hasOpenAccess W2029872030 @default.
• W2029872030 hasPrimaryLocation W20298720301 @default.
• W2029872030 hasRelatedWork W2045342254 @default.
• W2029872030 hasRelatedWork W2589291232 @default.
• W2029872030 hasRelatedWork W2592395359 @default.
• W2029872030 hasRelatedWork W2807240930 @default.
• W2029872030 hasRelatedWork W2961085424 @default.
• W2029872030 hasRelatedWork W3010616741 @default.
• W2029872030 hasRelatedWork W3078840574 @default.
• W2029872030 hasRelatedWork W4306674287 @default.
• W2029872030 hasRelatedWork W4319792277 @default.
• W2029872030 hasRelatedWork W4224009465 @default.
• W2029872030 hasVolume "9" @default.
• W2029872030 isParatext "false" @default.
• W2029872030 isRetracted "false" @default.
• W2029872030 magId "2029872030" @default.
• W2029872030 workType "article" @default.