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• W2030112856 abstract "The debate covered in this paper gravitates around the intangible nature of virtual goods – many people consider them worthless, and predict them a fate similar to that of Second Life, which currently has only 18m users and struggles to re-create excitement in its potential among investors, brands, and consumers. The concept of virtual consumption is first discussed from a socio-philosophical perspective, placing it in the context of the postmodern society, and then motivations for virtual consumption are presented. The paper proposes conclusions and recommendations which may help companies think about the virtual goods model in a strategic way and fully exploit its potential." @default.
• W2030112856 created "2016-06-24" @default.
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• W2030112856 date "2012-07-01" @default.
• W2030112856 modified "2023-09-26" @default.
• W2030112856 title "Virtual Goods" @default.
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• W2030112856 doi "https://doi.org/10.4018/jide.2012070101" @default.
• W2030112856 hasPublicationYear "2012" @default.
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