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- W2030663252 abstract "This research investigates the interactive effects of retailers’ recommendations and return policies on consumers’ post-purchase evaluations of products which yield a mixed attribute performance. This article presents an account of the consumers’ post-purchase product evaluation process, in which counterfactual thinking plays a central role. Two studies show that consumers’ post-purchase evaluations of products, which yield a mixed attribute performance, tend to be more favorable under lenient return policies than under restricted return policies when retailers offer recommendations during the pre-purchase decision-making process, but more favorable under restricted return policies than under lenient return policies when retailers offer no recommendations." @default.
- W2030663252 created "2016-06-24" @default.
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- W2030663252 date "2012-12-01" @default.
- W2030663252 modified "2023-10-10" @default.
- W2030663252 title "How Retailers’ Recommendation and Return Policies Alter Product Evaluations" @default.
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- W2030663252 doi "https://doi.org/10.1016/j.jretai.2012.04.004" @default.
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