Matches in SemOpenAlex for { <https://semopenalex.org/work/W2030988046> ?p ?o ?g. }
Showing items 1 to 88 of
88
with 100 items per page.
- W2030988046 endingPage "1643" @default.
- W2030988046 startingPage "1637" @default.
- W2030988046 abstract "This paper provides an innovative segmentation approach stemming from the combination of cluster analyses and fuzzy learning techniques. Our research provides a real case solution in the Spanish energy market to respond to the increasing number of requests from industry managers to be able to interpret ambiguous market information as realistically as possible. The learning stage is based on the segments created from a non-hierarchical cluster analysis. This results in fuzzy segmentation which permits patterns to be assigned to more than one segment. This in turn reveals that “fuzzifying” an excluding attitudinal segmentation offers more interpretable and acceptable results for managers. Our results demonstrate that 30% of the individuals show plural patterns of behaviour because they have a significant degree of adequacy to more than one segment. In such a rational market, this fact enables sales forces to develop more precise approaches to capture new customers and/or retain existing ones." @default.
- W2030988046 created "2016-06-24" @default.
- W2030988046 creator A5011276419 @default.
- W2030988046 creator A5034697071 @default.
- W2030988046 creator A5051801446 @default.
- W2030988046 date "2015-02-01" @default.
- W2030988046 modified "2023-10-16" @default.
- W2030988046 title "Improved market segmentation by fuzzifying crisp clusters: A case study of the energy market in Spain" @default.
- W2030988046 cites W1552922844 @default.
- W2030988046 cites W1605607952 @default.
- W2030988046 cites W1976998719 @default.
- W2030988046 cites W2003634948 @default.
- W2030988046 cites W2010559330 @default.
- W2030988046 cites W2012938463 @default.
- W2030988046 cites W2019800008 @default.
- W2030988046 cites W2036306981 @default.
- W2030988046 cites W2039721824 @default.
- W2030988046 cites W2062827704 @default.
- W2030988046 cites W2073057438 @default.
- W2030988046 cites W2073431874 @default.
- W2030988046 cites W2116148009 @default.
- W2030988046 cites W2148534795 @default.
- W2030988046 cites W3122961585 @default.
- W2030988046 cites W4211007335 @default.
- W2030988046 cites W4235377938 @default.
- W2030988046 cites W4237167522 @default.
- W2030988046 cites W4242950997 @default.
- W2030988046 doi "https://doi.org/10.1016/j.eswa.2014.09.044" @default.
- W2030988046 hasPublicationYear "2015" @default.
- W2030988046 type Work @default.
- W2030988046 sameAs 2030988046 @default.
- W2030988046 citedByCount "18" @default.
- W2030988046 countsByYear W20309880462015 @default.
- W2030988046 countsByYear W20309880462016 @default.
- W2030988046 countsByYear W20309880462017 @default.
- W2030988046 countsByYear W20309880462018 @default.
- W2030988046 countsByYear W20309880462019 @default.
- W2030988046 countsByYear W20309880462020 @default.
- W2030988046 countsByYear W20309880462021 @default.
- W2030988046 countsByYear W20309880462022 @default.
- W2030988046 countsByYear W20309880462023 @default.
- W2030988046 crossrefType "journal-article" @default.
- W2030988046 hasAuthorship W2030988046A5011276419 @default.
- W2030988046 hasAuthorship W2030988046A5034697071 @default.
- W2030988046 hasAuthorship W2030988046A5051801446 @default.
- W2030988046 hasConcept C105795698 @default.
- W2030988046 hasConcept C125308379 @default.
- W2030988046 hasConcept C144133560 @default.
- W2030988046 hasConcept C153180895 @default.
- W2030988046 hasConcept C154945302 @default.
- W2030988046 hasConcept C162853370 @default.
- W2030988046 hasConcept C186370098 @default.
- W2030988046 hasConcept C204321447 @default.
- W2030988046 hasConcept C33923547 @default.
- W2030988046 hasConcept C41008148 @default.
- W2030988046 hasConcept C89600930 @default.
- W2030988046 hasConceptScore W2030988046C105795698 @default.
- W2030988046 hasConceptScore W2030988046C125308379 @default.
- W2030988046 hasConceptScore W2030988046C144133560 @default.
- W2030988046 hasConceptScore W2030988046C153180895 @default.
- W2030988046 hasConceptScore W2030988046C154945302 @default.
- W2030988046 hasConceptScore W2030988046C162853370 @default.
- W2030988046 hasConceptScore W2030988046C186370098 @default.
- W2030988046 hasConceptScore W2030988046C204321447 @default.
- W2030988046 hasConceptScore W2030988046C33923547 @default.
- W2030988046 hasConceptScore W2030988046C41008148 @default.
- W2030988046 hasConceptScore W2030988046C89600930 @default.
- W2030988046 hasIssue "3" @default.
- W2030988046 hasLocation W20309880461 @default.
- W2030988046 hasOpenAccess W2030988046 @default.
- W2030988046 hasPrimaryLocation W20309880461 @default.
- W2030988046 hasRelatedWork W1501331687 @default.
- W2030988046 hasRelatedWork W2045342254 @default.
- W2030988046 hasRelatedWork W2123209456 @default.
- W2030988046 hasRelatedWork W2142182663 @default.
- W2030988046 hasRelatedWork W2592395359 @default.
- W2030988046 hasRelatedWork W3010616741 @default.
- W2030988046 hasRelatedWork W3078840574 @default.
- W2030988046 hasRelatedWork W4287687853 @default.
- W2030988046 hasRelatedWork W4293538888 @default.
- W2030988046 hasRelatedWork W4319792277 @default.
- W2030988046 hasVolume "42" @default.
- W2030988046 isParatext "false" @default.
- W2030988046 isRetracted "false" @default.
- W2030988046 magId "2030988046" @default.
- W2030988046 workType "article" @default.