Matches in SemOpenAlex for { <https://semopenalex.org/work/W2031119789> ?p ?o ?g. }
Showing items 1 to 70 of
70
with 100 items per page.
- W2031119789 endingPage "259" @default.
- W2031119789 startingPage "259" @default.
- W2031119789 abstract "This paper examines implications for the firm's advertising decisions under conditions of random sales response to advertising within the context of multibrand competition. The competitive environment assumed is characterized not only by interactions among different companies within a given industry, but also by inter- actions among different brands produced by a single company. A theoretical model is first formulated to examine the effect of uncertainty in the sales-advertising relations and that of the firm's attitude toward risk on its advertising. The theoretical results are then assessed by estimating an econometric model using the cigarette data. Copyright 1987 by the University of Chicago." @default.
- W2031119789 created "2016-06-24" @default.
- W2031119789 creator A5044615644 @default.
- W2031119789 date "1987-01-01" @default.
- W2031119789 modified "2023-09-23" @default.
- W2031119789 title "Advertising, Random Sales Response, and Brand Competition: Some Theoretical and Econometric Implications" @default.
- W2031119789 cites W1986753086 @default.
- W2031119789 cites W2000271003 @default.
- W2031119789 cites W2006992531 @default.
- W2031119789 cites W2020256706 @default.
- W2031119789 cites W2025905574 @default.
- W2031119789 cites W2031367396 @default.
- W2031119789 cites W2031758781 @default.
- W2031119789 cites W2041670752 @default.
- W2031119789 cites W2055936712 @default.
- W2031119789 cites W2145257178 @default.
- W2031119789 cites W2149133171 @default.
- W2031119789 cites W2157154075 @default.
- W2031119789 cites W2317764229 @default.
- W2031119789 cites W2317959194 @default.
- W2031119789 cites W2330596932 @default.
- W2031119789 cites W2580645530 @default.
- W2031119789 doi "https://doi.org/10.1086/296395" @default.
- W2031119789 hasPublicationYear "1987" @default.
- W2031119789 type Work @default.
- W2031119789 sameAs 2031119789 @default.
- W2031119789 citedByCount "17" @default.
- W2031119789 countsByYear W20311197892012 @default.
- W2031119789 countsByYear W20311197892013 @default.
- W2031119789 crossrefType "journal-article" @default.
- W2031119789 hasAuthorship W2031119789A5044615644 @default.
- W2031119789 hasConcept C112698675 @default.
- W2031119789 hasConcept C144133560 @default.
- W2031119789 hasConcept C149782125 @default.
- W2031119789 hasConcept C162324750 @default.
- W2031119789 hasConcept C162853370 @default.
- W2031119789 hasConcept C180075932 @default.
- W2031119789 hasConcept C18903297 @default.
- W2031119789 hasConcept C86803240 @default.
- W2031119789 hasConcept C91306197 @default.
- W2031119789 hasConceptScore W2031119789C112698675 @default.
- W2031119789 hasConceptScore W2031119789C144133560 @default.
- W2031119789 hasConceptScore W2031119789C149782125 @default.
- W2031119789 hasConceptScore W2031119789C162324750 @default.
- W2031119789 hasConceptScore W2031119789C162853370 @default.
- W2031119789 hasConceptScore W2031119789C180075932 @default.
- W2031119789 hasConceptScore W2031119789C18903297 @default.
- W2031119789 hasConceptScore W2031119789C86803240 @default.
- W2031119789 hasConceptScore W2031119789C91306197 @default.
- W2031119789 hasIssue "2" @default.
- W2031119789 hasLocation W20311197891 @default.
- W2031119789 hasOpenAccess W2031119789 @default.
- W2031119789 hasPrimaryLocation W20311197891 @default.
- W2031119789 hasRelatedWork W1540618595 @default.
- W2031119789 hasRelatedWork W1585799505 @default.
- W2031119789 hasRelatedWork W2029163695 @default.
- W2031119789 hasRelatedWork W2030617584 @default.
- W2031119789 hasRelatedWork W2120879676 @default.
- W2031119789 hasRelatedWork W2148233695 @default.
- W2031119789 hasRelatedWork W2354102696 @default.
- W2031119789 hasRelatedWork W2362070364 @default.
- W2031119789 hasRelatedWork W2387424126 @default.
- W2031119789 hasRelatedWork W3132716659 @default.
- W2031119789 hasVolume "60" @default.
- W2031119789 isParatext "false" @default.
- W2031119789 isRetracted "false" @default.
- W2031119789 magId "2031119789" @default.
- W2031119789 workType "article" @default.