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- W2031231657 abstract "Buyers demand continuing information flows to guide their choices among competing product brands. They select portfolios of information types, some supplied by sellers of the branded goods, some not. This paper investigates the determinants of businesses' outlays on information (media advertising, sales force, other sales promotion). They include buyers' overall demands for information, buyers' access to sources not controlled by the seller, the relative efficiency of seller-supplied information, and competitive conditions in the product market. The hypotheses about effects on sellers' total information outlays are strongly supported. Some evidence appears on determinants of the mixture of information types they provide." @default.
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- W2031231657 date "1986-04-01" @default.
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- W2031231657 title "INFORMATION STRUCTURES OF PRODUCT MARKETS" @default.
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- W2031231657 doi "https://doi.org/10.1111/j.1465-7295.1986.tb01806.x" @default.
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