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- W2031528247 abstract "We study optimal bidding strategies for advertisers in budget constrained multi-item multi-slot auctions. The classic application context is that of bidding in sponsored search auctions. In general, these auctions are run as variants of second-price auctions but have been shown to be incentive incompatible. Thus advertisers have to be strategic about bidding. Uncertainty in the decision-making environment, budget constraints and the presence of a large portfolio of candidate keywords makes the optimization problem non-trivial. We first present an analytical model to characterize the optimal bidding strategy and illustrate its application using real-world data. We find that the proposed strategies are very effective in practice." @default.
- W2031528247 created "2016-06-24" @default.
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- W2031528247 date "2008-07-08" @default.
- W2031528247 modified "2023-09-27" @default.
- W2031528247 title "Optimal bidding in stochastic budget constrained slot auctions" @default.
- W2031528247 doi "https://doi.org/10.1145/1386790.1386794" @default.
- W2031528247 hasPublicationYear "2008" @default.
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