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- W2031531969 abstract "Discount sales have been increasing in Indian retailing due to the growing competition in the sector. In this research the authors analyze the data of a fashion retail store to study the effect of mark-down pricing on the sales. Their store level analysis shows that mark-downs have a positive impact on sales in an aggregate level. At a style level, however, some items showed a negative and significant effect on sales. This negative influence is explained by the predominant focus of the Store to attract high end customers characterized by conspicuous consumption." @default.
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- W2031531969 date "2012-07-01" @default.
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- W2031531969 title "Mark-Down Pricing" @default.
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- W2031531969 doi "https://doi.org/10.4018/jisss.2012070105" @default.
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