Matches in SemOpenAlex for { <https://semopenalex.org/work/W2031597568> ?p ?o ?g. }
Showing items 1 to 75 of
75
with 100 items per page.
- W2031597568 endingPage "424" @default.
- W2031597568 startingPage "416" @default.
- W2031597568 abstract "본 연구는 브랜드개성에 따른 한식 시장세분화를 통해 세분집단 간 한식소비행동과 만족도 및 충성도를 살펴보고자 하였다. 국내 거주 일본인과 한국방문 일본관광객들을 연구대상으로 설문조사를 실시하였다. 통계분석은 한글 SPSSWIN 19.0 프로그램을 이용하여 빈도분석, 요인분석, 군집분석, 분산분석, <TEX>$x^2$</TEX> 등을 실시하였다. 실증분석결과는 다음과 같다. 첫째, 한식 브랜드개성은 진실성, 강인성, 능력성, 세련성, 흥미성 등 다섯개 차원으로 도출되었다. 이를 기초로 유형화한 결과 흥미추구집단(18.7%), 세련성추구집단(59.7%), 능력 진실성추구집단(21.6%) 등 세 개의 집단으로 분류되었다. 둘째, 세분집단 간 인구 통계적 특성과 한식 소비행동에 유의한 차이가 있는 것으로 나타났다. 셋째, 세분 집단 간 한식만족도와 충성도에도 유의한 차이가 있는 것으로 나타났다. 특히, 타 집단보다도 능력 진실성추구집단이 만족도와 충성도가 가장 높은 것으로 나타났다. 따라서 각 세분집단에 적합한 한식마케팅전략이 실행되어야 할 것이다. This study aimed to look into the Korean food consumption behavior, satisfaction, and loyalty between segmented groups through Korean food market segmentation in accordance with brand personality. A survey was conducted to the Japanese residing in Korea and also Japanese tourists in Korea. For the statistic analysis, frequency analysis, factor analysis, anova, <TEX>$x^2$</TEX> and cluster analysis were conducted with Hangul SPSSWIN 19.0. The results of an empirical analysis include the following. First, the brand personality of Korean food was deduced into the following five levels: sincerity, ruggedness, competence, sophistication, and excitement. As a result of stereotyping based on the above, it was classified into three groups involving an excitement pursuing group (18.7%), a sophistication pursuing group (59.7%), and a competence sincerity pursuing group (21.6%). Second, it was found that there was a significant difference in the demographic characteristics and Korean food consumption behavior between segmented groups. Third, there was a significant difference also in satisfaction with and loyalty to Korean food between segmented groups. Specifically, competence and sincerity pursuing groups were discovered to exhibit the highest satisfaction and loyalty when compared with any other of the groups. Accordingly, it would be necessary to conduct a Korean food marketing strategy appropriate for each segmented group." @default.
- W2031597568 created "2016-06-24" @default.
- W2031597568 creator A5032497606 @default.
- W2031597568 date "2011-10-28" @default.
- W2031597568 modified "2023-09-23" @default.
- W2031597568 title "Comparison of Korean Food Market Segmentation and Consumer Satisfaction and Loyalty According to the Brand Personality -Focusing on the Japanese Consumer-" @default.
- W2031597568 cites W1965574139 @default.
- W2031597568 cites W1968001861 @default.
- W2031597568 cites W2031549089 @default.
- W2031597568 cites W3121590070 @default.
- W2031597568 doi "https://doi.org/10.5392/jkca.2011.11.10.416" @default.
- W2031597568 hasPublicationYear "2011" @default.
- W2031597568 type Work @default.
- W2031597568 sameAs 2031597568 @default.
- W2031597568 citedByCount "0" @default.
- W2031597568 crossrefType "journal-article" @default.
- W2031597568 hasAuthorship W2031597568A5032497606 @default.
- W2031597568 hasBestOaLocation W20315975681 @default.
- W2031597568 hasConcept C112698675 @default.
- W2031597568 hasConcept C125308379 @default.
- W2031597568 hasConcept C144024400 @default.
- W2031597568 hasConcept C144133560 @default.
- W2031597568 hasConcept C15744967 @default.
- W2031597568 hasConcept C162853370 @default.
- W2031597568 hasConcept C168725872 @default.
- W2031597568 hasConcept C187288502 @default.
- W2031597568 hasConcept C2776967331 @default.
- W2031597568 hasConcept C2780144342 @default.
- W2031597568 hasConcept C2781160333 @default.
- W2031597568 hasConcept C36289849 @default.
- W2031597568 hasConcept C77805123 @default.
- W2031597568 hasConceptScore W2031597568C112698675 @default.
- W2031597568 hasConceptScore W2031597568C125308379 @default.
- W2031597568 hasConceptScore W2031597568C144024400 @default.
- W2031597568 hasConceptScore W2031597568C144133560 @default.
- W2031597568 hasConceptScore W2031597568C15744967 @default.
- W2031597568 hasConceptScore W2031597568C162853370 @default.
- W2031597568 hasConceptScore W2031597568C168725872 @default.
- W2031597568 hasConceptScore W2031597568C187288502 @default.
- W2031597568 hasConceptScore W2031597568C2776967331 @default.
- W2031597568 hasConceptScore W2031597568C2780144342 @default.
- W2031597568 hasConceptScore W2031597568C2781160333 @default.
- W2031597568 hasConceptScore W2031597568C36289849 @default.
- W2031597568 hasConceptScore W2031597568C77805123 @default.
- W2031597568 hasIssue "10" @default.
- W2031597568 hasLocation W20315975681 @default.
- W2031597568 hasOpenAccess W2031597568 @default.
- W2031597568 hasPrimaryLocation W20315975681 @default.
- W2031597568 hasRelatedWork W1789407935 @default.
- W2031597568 hasRelatedWork W2083722097 @default.
- W2031597568 hasRelatedWork W2127096748 @default.
- W2031597568 hasRelatedWork W2159211671 @default.
- W2031597568 hasRelatedWork W2181998908 @default.
- W2031597568 hasRelatedWork W2338157195 @default.
- W2031597568 hasRelatedWork W2474047414 @default.
- W2031597568 hasRelatedWork W2625343314 @default.
- W2031597568 hasRelatedWork W2754417074 @default.
- W2031597568 hasRelatedWork W2777009773 @default.
- W2031597568 hasRelatedWork W2791677375 @default.
- W2031597568 hasRelatedWork W293275059 @default.
- W2031597568 hasRelatedWork W2945582734 @default.
- W2031597568 hasRelatedWork W2962580395 @default.
- W2031597568 hasRelatedWork W3021608409 @default.
- W2031597568 hasRelatedWork W3166991575 @default.
- W2031597568 hasRelatedWork W3201529274 @default.
- W2031597568 hasRelatedWork W3214106894 @default.
- W2031597568 hasRelatedWork W820043187 @default.
- W2031597568 hasRelatedWork W829572315 @default.
- W2031597568 hasVolume "11" @default.
- W2031597568 isParatext "false" @default.
- W2031597568 isRetracted "false" @default.
- W2031597568 magId "2031597568" @default.
- W2031597568 workType "article" @default.