FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W2031665454> ?p ?o ?g. }

• W2031665454 endingPage "328" @default.
• W2031665454 startingPage "313" @default.
• W2031665454 abstract "Abstract This paper examines the stability of membership in market segments formed from groups of households with consumption functions that indicate similar responsiveness to price, advertising, and habitual consumption rates. Four segments were identified for a particular brand of a frequently bought product: About 10% of the sample consume the brand at a steady rate; about 30% shift quantities consumed systematically over time; about 30% are very price sensitive; and the largest group of 35% are moderately price sensitive. The four segments do not have sharp demographic differences. Results indicate a high degree of instability in segment membership, with half of the households switching segments in two successive years. In a field experiment contaminated by heavy promotion, a sharp increase in advertising to an experimental group tended to inhibit household segments switching (particularly to more price-sensitive segments) relative to switching that occurred in a control group under more nearly normal advertising pressure." @default.
• W2031665454 created "2016-06-24" @default.
• W2031665454 creator A5043971368 @default.
• W2031665454 creator A5051585951 @default.
• W2031665454 creator A5062949530 @default.
• W2031665454 date "1987-08-01" @default.
• W2031665454 modified "2023-10-16" @default.
• W2031665454 title "Stability of membership in market segments identified with a disaggregate consumption model" @default.
• W2031665454 cites W1987023590 @default.
• W2031665454 cites W1991482666 @default.
• W2031665454 cites W1997874962 @default.
• W2031665454 cites W2017154266 @default.
• W2031665454 cites W2052939770 @default.
• W2031665454 cites W2056915991 @default.
• W2031665454 cites W2064062304 @default.
• W2031665454 cites W2070698867 @default.
• W2031665454 cites W2073989612 @default.
• W2031665454 cites W2102236934 @default.
• W2031665454 cites W2150684826 @default.
• W2031665454 cites W4230468351 @default.
• W2031665454 cites W4230506418 @default.
• W2031665454 cites W4230778517 @default.
• W2031665454 cites W4233355778 @default.
• W2031665454 cites W4239763553 @default.
• W2031665454 cites W4240918432 @default.
• W2031665454 cites W4241201963 @default.
• W2031665454 cites W4250886188 @default.
• W2031665454 cites W4251437052 @default.
• W2031665454 cites W4256503243 @default.
• W2031665454 doi "https://doi.org/10.1016/0148-2963(87)90003-8" @default.
• W2031665454 hasPublicationYear "1987" @default.
• W2031665454 type Work @default.
• W2031665454 sameAs 2031665454 @default.
• W2031665454 citedByCount "10" @default.
• W2031665454 countsByYear W20316654542014 @default.
• W2031665454 countsByYear W20316654542015 @default.
• W2031665454 countsByYear W20316654542017 @default.
• W2031665454 countsByYear W20316654542018 @default.
• W2031665454 countsByYear W20316654542020 @default.
• W2031665454 crossrefType "journal-article" @default.
• W2031665454 hasAuthorship W2031665454A5043971368 @default.
• W2031665454 hasAuthorship W2031665454A5051585951 @default.
• W2031665454 hasAuthorship W2031665454A5062949530 @default.
• W2031665454 hasConcept C112698675 @default.
• W2031665454 hasConcept C112972136 @default.
• W2031665454 hasConcept C119857082 @default.
• W2031665454 hasConcept C125308379 @default.
• W2031665454 hasConcept C144024400 @default.
• W2031665454 hasConcept C144133560 @default.
• W2031665454 hasConcept C149782125 @default.
• W2031665454 hasConcept C16051113 @default.
• W2031665454 hasConcept C162324750 @default.
• W2031665454 hasConcept C162853370 @default.
• W2031665454 hasConcept C175444787 @default.
• W2031665454 hasConcept C17744445 @default.
• W2031665454 hasConcept C185592680 @default.
• W2031665454 hasConcept C198531522 @default.
• W2031665454 hasConcept C199539241 @default.
• W2031665454 hasConcept C2524010 @default.
• W2031665454 hasConcept C30772137 @default.
• W2031665454 hasConcept C33923547 @default.
• W2031665454 hasConcept C36289849 @default.
• W2031665454 hasConcept C41008148 @default.
• W2031665454 hasConcept C4249254 @default.
• W2031665454 hasConcept C43617362 @default.
• W2031665454 hasConcept C90673727 @default.
• W2031665454 hasConcept C94625758 @default.
• W2031665454 hasConcept C98147612 @default.
• W2031665454 hasConceptScore W2031665454C112698675 @default.
• W2031665454 hasConceptScore W2031665454C112972136 @default.
• W2031665454 hasConceptScore W2031665454C119857082 @default.
• W2031665454 hasConceptScore W2031665454C125308379 @default.
• W2031665454 hasConceptScore W2031665454C144024400 @default.
• W2031665454 hasConceptScore W2031665454C144133560 @default.
• W2031665454 hasConceptScore W2031665454C149782125 @default.
• W2031665454 hasConceptScore W2031665454C16051113 @default.
• W2031665454 hasConceptScore W2031665454C162324750 @default.
• W2031665454 hasConceptScore W2031665454C162853370 @default.
• W2031665454 hasConceptScore W2031665454C175444787 @default.
• W2031665454 hasConceptScore W2031665454C17744445 @default.
• W2031665454 hasConceptScore W2031665454C185592680 @default.
• W2031665454 hasConceptScore W2031665454C198531522 @default.
• W2031665454 hasConceptScore W2031665454C199539241 @default.
• W2031665454 hasConceptScore W2031665454C2524010 @default.
• W2031665454 hasConceptScore W2031665454C30772137 @default.
• W2031665454 hasConceptScore W2031665454C33923547 @default.
• W2031665454 hasConceptScore W2031665454C36289849 @default.
• W2031665454 hasConceptScore W2031665454C41008148 @default.
• W2031665454 hasConceptScore W2031665454C4249254 @default.
• W2031665454 hasConceptScore W2031665454C43617362 @default.
• W2031665454 hasConceptScore W2031665454C90673727 @default.
• W2031665454 hasConceptScore W2031665454C94625758 @default.
• W2031665454 hasConceptScore W2031665454C98147612 @default.
• W2031665454 hasIssue "4" @default.
• W2031665454 hasLocation W20316654541 @default.
• W2031665454 hasOpenAccess W2031665454 @default.
• W2031665454 hasPrimaryLocation W20316654541 @default.
• W2031665454 hasRelatedWork W1737571518 @default.

• next