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- W2032959632 abstract "Cette recherche vise à éclairer la problématique controversée de l’effet de la préparation de l’achat en ligne sur le comportement de magasinage au sein du point de vente réel dans le cadre d’un achat click-and-mortar. L’étude qualitative menée auprès de 32 femmes révèle que l’adoption d’un comportement « click-and-mortar » lors d’un achat de prêt-à-porter féminin constitue une stratégie consciente de la cliente qui lui permet de garder le contrôle de son temps et de son budget ainsi que de résister aux tentations commerciales au sein du point de vente." @default.
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- W2032959632 date "2014-09-03" @default.
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- W2032959632 title "Comportement web-to-store : vers une nouvelle logique de contrôle de soi ?" @default.
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- W2032959632 doi "https://doi.org/10.3917/mav.071.0189" @default.
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