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- W2033402830 abstract "Worldwide use of the Internet by business and commerce has recently increased dramatically. Indeed, many commentators now claim that the Internet is leading to a new period in marketing. Sports, and especially football clubs which have become increasingly commercial in recent times, have not been unassailable to such rapid developments and they utilize the Internet as a marketing medium through which clubs can communicate with supporters, establish relationships with them and sell products and services. The purpose of this essay is to examine website content of the football clubs of two leagues (English and Greek) from a marketing perspective. Initially, it examines the growing body of literature in the area of sports marketing, Internet marketing and football clubs. This leads to the detailed examination, from the perspective of marketing, of 12 websites (six from UK football clubs and six from Greek football clubs). Finally, an attempt has been made to make a comparison between the two leagues. The auth..." @default.
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- W2033402830 date "2010-04-06" @default.
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- W2033402830 title "Internet marketing in football clubs: a comparison between English and Greek websites" @default.
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- W2033402830 doi "https://doi.org/10.1080/14660971003619677" @default.
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