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- W2033488914 abstract "With the substantial growth of mobile phone users, mobile commerce (m-commerce) has been predicated to become a powerful tool in electronic commerce. To achieve success in m-commerce, companies must first understand consumer behaviors toward m-commerce adoption. The objective of this study is to provide a comprehensive review of the information system (IS) literature related to consumer perspectives of m-commerce, integrate research findings across studies in order to enhance the knowledge of consumer behavior regarding m-commerce adoption, and provide a clear direction for further discussion. An integrative framework based on finding according to a coherent and comprehensive review related studies in m-commerce field was proposed. This integrative framework proposed system quality, information quality, service quality, and bizware characteristics as critical factors that influence consumer behaviors toward adopting m-commerce through the perceptions of easy of use, usefulness, risk, and convenience." @default.
- W2033488914 created "2016-06-24" @default.
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- W2033488914 date "2010-10-01" @default.
- W2033488914 modified "2023-09-26" @default.
- W2033488914 title "Toward an Integrative Model for Consumer Behavior regarding Mobile Commerce Adoption" @default.
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- W2033488914 doi "https://doi.org/10.1109/cyberc.2010.34" @default.
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