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- W2033702911 abstract "In this paper, we present an empirical study on behavior characteristics of airline passengers based on prospect theory framework and Chinese market data. The goal is to find out the decision rule and utility measurement method of the passengers under revenue management circumstances. By analyzing the relationship between passengers’ utility and their purchasing decision behaviors based on both expected utility theory and prospect theory, we find that prospect theory shows much more rationality than expected utility theory in explaining passengers’ purchasing decision behaviors. By discussing different attitudes-to-risk settings, we verify that utility measurement for passengers with common risk attitudes is more consistent with the actual purchasing decision behaviors." @default.
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- W2033702911 date "2015-01-01" @default.
- W2033702911 modified "2023-10-16" @default.
- W2033702911 title "Purchasing Decision Rules of Airline Passengers Under Revenue Management Circumstances" @default.
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- W2033702911 doi "https://doi.org/10.2991/978-94-6239-100-0_61" @default.
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