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- W2033762802 abstract "Brazilian entrepreneurs founded Trikke Tech Inc. in the United States in 2000 after an unsuccessful attempt to market their product—a human–propelled vehicle similar to a scooter—in Brazil. By 2006, Trikke Tech was a new international venture with manufacturing in China, marketing activities in the United States, R&D in Brazil, patents pending in 35 countries, and sales in 17 countries. This case study describes the company's initial steps and its strategy in the U.S. market and outlines the future challenges faced by the entrepreneurs. Specifically, the case addresses the question of how to position the new product to achieve market penetration in the United States, and which strategies and marketing programs to adopt, considering the firm's limited resources." @default.
- W2033762802 created "2016-06-24" @default.
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- W2033762802 date "2012-09-01" @default.
- W2033762802 modified "2023-09-27" @default.
- W2033762802 title "Trikke Tech Inc." @default.
- W2033762802 cites W2103249592 @default.
- W2033762802 doi "https://doi.org/10.1111/j.1540-6520.2011.00463.x" @default.
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